Search Engine Optimization

IGNITION MARKETING SOLUTIONS

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette, Chief Knowledge Officer, RKG

SEO (Search Engine Optimization) is a multidimensional approach to managing your website to increase its page rank on search engines. What does this mean? Head over to Google and search for anything. The first thing you’ll notice is a link or two near the top with “Ad” next to it. If you scroll a little more you’ll see other links without the “Ad” box. Those websites have high page ranks.

Now notice what you typed in the search box. Google recognizes that as a “keyword.” Websites with high page ranks rank high for the keyword you use. This means that somebody researches popular keywords and blends them into your website.

Yet SEO is more than keyword research and integration. It’s also about how fast your page loads. Now that dial-up is in the past, most people aren’t willing to wait more than a few seconds for a page to load. Our web designs load in the 90th percentile and above on average.

Lastly, if you don’t already have a domain, we’ll pick the optimal domain for you. For instance, a bowling alley business in Indianapolis, Indiana with the domain BowlingInIndianapolis.com will rank higher than the domain FiveGuys.com.

We understand good website designs are attuned to good SEO practices. And that makes it easier for us to deliver what you need in the digital marketplace.

  • Increased Page Speed

    It has been said that attention spans have dwindled: the online customer is less and less willing to wait for websites to load-up. Whether true or false, it doesn’t matter. Our pages rank in the 90-percentile for page speed on average.

  • Internal & External Link Building

    Link building is the virtual version of building a support base. Counting external links is like counting votes for popularity. The more you have, the better.

  • On Page SEO

    We integrate keywords on your website in creative and, most importantly, useful forms.

  • Keyword Research & Integration

    Don’t know what people are searching in order to find your specific services in your specific area? Let us worry about that. We conduct industry-specific research to determine the best keywords to get your business noticed.

  • Video & Image Optimization

    For Google to find an image or video on your website, it has to be named and formatted properly.  Also, we make sure they won’t diminish page speed.

  • Local SEO

    Your target demographic won’t be lost in the vastness of the Internet. We’ll research what people in your area search for when exploring your industry.