Content is anything that persuades, informs, or entertains. It’s the medium through which your digital customer interacts with your company. And Google uses your content to determine how credible you are. Is your content shared? Is it readable? Do extravagant grammatical errors weigh it down like an anchor?
Online reading is different from book reading. Nobody is looking for paragraphs as long as Melville’s Moby Dick. You only have seconds to capture your customer’s attention. Good content requires a deep empathy for your customer, a rigorous understanding of website functionality, and a smidgen of creative inspiration.
We begin with the question: What content will help the customer make a decision? That makes us advocates. Our content writers concentrate on brevity, clarity, and utility. We integrate our content with web design to make clear paths for conversions.
Valuable content incorporates high ranked keywords in an informative, compelling fashion. We take length, text format, readability, accuracy, link inclusion, and usability into account when writing for your website. Coupled with our industry-specific research, our content management significantly compliments any business website.
